Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]

You might be thinking, what a lot of w00t. These w00tonomers are w00ting, whittering, even twittering. Where’s the beef?
Well, ok – follow the money!
Businesses prepare to spend nearly $5 billion by 2013 on social networking tools, according to Forrester research. Social networks will attract the greatest levels of investment.
The old monolithic marketing models are rusting [...]

David Petherick has done an interview with our very own Tony Purcell. In it you can hear Tony’s soothing Irish brogue explain how our content marketing approach increases traffic for our clients online messages. David has a number of other very interesting interviews, including one with Werner Vogels (or is it Verner Wogels) of Amazon.
Listen [...]

Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]

Those who have worked in evaluating the success of online marketing campaigns will not be surprised to hear of the death of the page view – after a long illness.
After its final death throes, the page view’s demise was confirmed by Nielsen/NetRatings in an announcement in July 2007, where it said that it was no [...]

Analytics guru Avinash Kaushik describes how companies large and small can get the most value from web analytics. And it is all about intelligence rather than rows and rows of numbers.
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