Comments on: What is content marketing? http://www.w00tonomy.com/2008/02/what-is-content-marketing/ We will turbocharge your content to build a long-term relationship with your online audience Tue, 15 Sep 2009 13:09:38 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Andy http://www.w00tonomy.com/2008/02/what-is-content-marketing/comment-page-1/#comment-64 Andy Mon, 17 Mar 2008 07:09:58 +0000 http://www.w00tonomy.com/?p=14#comment-64 I think the other big thing is allowing your customers to contribute to the content, adding value and then giving competitive edge. The trick is to gain critical mass so that your site is the leader in that field. Many sites now give away free facilities to encourage people to look at their content. "something for free" is a more powerful draw than the 7 principles above :-) I think the other big thing is allowing your customers to contribute to the content, adding value and then giving competitive edge. The trick is to gain critical mass so that your site is the leader in that field. Many sites now give away free facilities to encourage people to look at their content. “something for free” is a more powerful draw than the 7 principles above :-)

]]> By: w00tonomy http://www.w00tonomy.com/2008/02/what-is-content-marketing/comment-page-1/#comment-63 w00tonomy Sat, 01 Mar 2008 12:52:25 +0000 http://www.w00tonomy.com/?p=14#comment-63 David, Very very interesting idea about future of that ratio. And you're absolutely right. We're already in a world where everyone online is a publisher, whether they know it or not. David,

Very very interesting idea about future of that ratio.

And you’re absolutely right. We’re already in a world where everyone online is a publisher, whether they know it or not.

]]> By: David Mitchell http://www.w00tonomy.com/2008/02/what-is-content-marketing/comment-page-1/#comment-62 David Mitchell Fri, 29 Feb 2008 18:05:33 +0000 http://www.w00tonomy.com/?p=14#comment-62 Picked up an interesting comment from a meeting with Qi Lu (EVP at Yahoo). Currently the ratios they see are 1 content developer (original content):10 people who review and enhance the content or comment on it:100 general consumers. Yahoo are thinking the ratio will get to 100:100:100. In that world everyone will need to think of their skills in content marketing, not just the pro's ! David Picked up an interesting comment from a meeting with Qi Lu (EVP at Yahoo). Currently the ratios they see are 1 content developer (original content):10 people who review and enhance the content or comment on it:100 general consumers. Yahoo are thinking the ratio will get to 100:100:100.

In that world everyone will need to think of their skills in content marketing, not just the pro’s !

David

]]> By: Euan http://www.w00tonomy.com/2008/02/what-is-content-marketing/comment-page-1/#comment-61 Euan Fri, 29 Feb 2008 10:21:38 +0000 http://www.w00tonomy.com/?p=14#comment-61 Is there a collective noun for a trio with such digital content expertise? There should be. Look forward to seeing the rapid growth of W00tonomy. Is there a collective noun for a trio with such digital content expertise? There should be. Look forward to seeing the rapid growth of W00tonomy.

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