Posted on February 28th, 2008 by w00tonomy
At w00tonomy we don’t half bang on about this “content marketing” stuff. So what exactly is it?
Content marketing was born out the changes and experiences of the online industry over the past few years. Its core principle is that people will engage with your organisation if you provide them with content that delivers them value, [...]
Filed under: content marketing | 4 Comments »
Posted on February 28th, 2008 by w00tonomy
Dr Graham Jones
From Bolton, Graham brings to the company unprecedented levels of northern grimness, expertise in keeping coal in the bath and a mistaken belief that there is some kind of nobility in perpetual footballing failure. He holds a doctorate in “Y’know Doctorology N Stuff” from the respected Correspondence College of West Dakota (Cash Only). [...]
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Posted on February 28th, 2008 by w00tonomy
One of the great joys of starting a new agency is the task of drawing up the list of equipment you will need. Some make the mistake of getting bogged down in cul de sacs like printers, chairs and lighting. At w00tonomy we are different so - sod Microsoft Word and carpets - here’s the [...]
Filed under: useful links | 1 Comment »
Posted on February 28th, 2008 by w00tonomy
We have launched w00tonomy - our content marketing agency - today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]
Filed under: content marketing | 5 Comments »
Posted on February 17th, 2008 by w00tonomy
Juntajoe reports on an audio seminar by Seth Godin, as part of his Meatball Sundae Book Tour. Here’s some key points.
The old way of marketing is where producers talked at customers with consistent interruption. New marketing is about connecting with customers.
Today’s new marketing is a bigger opportunity than any revolution that came along before (Factory, [...]
Filed under: content marketing, useful links | No Comments »